Tag Archives: Social Media

01Feb/16

Powerball math, Facebook, and how to build a proper social support site

February 1, 2016Social Media MarketingCommunity Management, Consumer insights, content, content marketing, customer service, engagement, Facebook, lead generation, mobile, smartphone, Snopes, Social, social customer service, Social Media, Social Media Smarts, social web, WikipediaContent Team

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility. We’ve all done it; you seeRead More…

29Jan/16

Snapchat beats Facebook for 2016 ad dollars

January 29, 2016Social Media MarketingAd Industry Metrics, apps, eMarketer, Facebook, Instagram, Media Buying, More News, Pinterest, SnapChat, Social Media, Tinder, Tumblr, VisualizationContent Team

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more thanRead More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…