Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…
Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…
How AI is simplifying the complexities of media planning – ClickZ Author Stephan Bruneau Date published December 15, 2020 Categories 30-second summary: The explosion of media options open to consumers today isRead More…
WPP’s GroupM has some good news for the digital advertising business: according to the world’s largest ad buyer, digital raked in 72 cents of every new ad dollar that was invested thisRead More…
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighingRead More…
Marketers’ spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.Read More…
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook’s dominance in social. Snapchat reportedly told investors earlierRead More…
In recent years, Facebook has established itself as a real competitor to Google for ad dollars, and now the social networking company is planning to pursue programmatic more aggressively with a header bidding solutionRead More…
Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and maintain relevance. But Twitter isn’t giving up on its core offering,Read More…