Tag Archives: ROI

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

25Feb/16

How to use data from ad tech and martech for display ads

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.  A large percentage of marketing budgets (75%-80% by some accounts)Read More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

08Feb/16

How was Snapchat’s first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time.  Last year marked the mostRead More…

05Feb/16

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…