Tag Archives: time-based metrics

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

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