Tag Archives: KOL

12Sep/16

Beyond Facebook: social media marketing opportunities in China and Japan

September 12, 2016Social Media MarketingAsia, b2b social media, Baidu, Burberry, China, influencer marketing, KOL, Line, Marketing, mobile, Samsung, Social, Social Commerce, Social Media, Tencent, user-generated content (UGC), WeChat, WeChat Wallet, Weibo, YoukuContent Team

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of someRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

February 12, 2016Social Media MarketingAPAC, apps, Asia, Australia, Branding, Cloud, content marketing, digital transformation, engagement, Facebook, Insights, Instagram, KOL, Marketing, measurement, multichannel, o2o, Oculus Rift, Periscope, Pinterest, ROI, SnapChat, Social, Social Media, touch points, Twitter, user-generated content (UGC), video, virtual reality, YouTubeContent Team

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media