Tag Archives: ROI Marketing

12Jul/23

Transforming the B2B2C model: Stanley Black & Decker’s journey

Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

20Feb/23

Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more

Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…

09Feb/23

Navigating the evolving landscape of targeted advertising and marketing measurement

Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…

12Jan/23

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social

How full-funnel marketing gave a 300% boost to LetsGetChecked’s paid social Author ClickZ Date published January 12, 2023 Categories In the modern age of technology, the healthcare industry has seen a surgeRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…