Tag Archives: ROI Marketing

16Oct/20

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization To access the Tech Talks we ask that you register your details or login. There is no charge.Read More…

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

15Jul/16

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…