Tag Archives: click-through rates

30Jun/16

Three ways to create insights from consumers’ click histories

June 30, 2016Online Marketing NewsActionable Analysis, Amazon, Analytics, Big data, click-through rates, clicks, CTR, customer loyalty, Data, Data-Driven Marketing, TargetContent Team

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…