Tag Archives: Marketing

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

04Feb/16

Better visual marketing in eight easy steps

February 4, 2016Online Marketing Newsapps, Branding, content marketing, Facebook, GIFs, Hashtag, Instagram, live-streaming, Loyalty, Marketing, Media, Media Planning, mobile, Optimum, Patagonia, salesforce, Samsung, Social, Social Media, Social Media Smarts, social web, Strategies, Trends, tweet, Twitter, user-generated content (UGC), video, video advertising, Videos, Vimeo, vine, YouTubeContent Team

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it