How KLM uses China’s WeChat for customer service
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…
Tag Archives: Marketing
Why accessibility is so important in digital marketing
If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase your business’s reach and broaden itsRead More…
How many channels do brands need for a multichannel strategy?
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…
What can digital marketers learn from start-ups?
Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…
Spotlight on the National Gallery of Victoria: fusing art with social media
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…
Spotlight on the National Gallery of Victoria: fusing art with social media
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…
Introducing Shift, our brand new London event, 24-25 May
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…
Introducing Shift, our brand new London event, 24-25 May
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Broadgate, London on 24 – 25Read More…
After CTR, how do we measure ad effectiveness?
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…
After CTR, how do we measure ad effectiveness?
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…