Tag Archives: Data

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…

17Feb/16

Twitter 101: ClickZ attends Flight School

February 17, 2016Social Media Marketingagency, CPC, Data, engagement, ESPN, mobile, NFL, Omnicom, paid social, PayPal, social listening, Social Media, Starbucks, Starcom Mediavest, targeting, Twitter, VolkswagenContent Team

Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimedRead More…

08Feb/16

What is a data management platform and why do you need one?

February 8, 2016Online Marketing NewsAnalytics, automation, Data, data management platform (DMP), DMP, marketing automation, programmaticContent Team

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Long and loud have come the cries for one-to-one relationships with visitors to websites and apps.Read More…

05Feb/16

How to clobber your competition using these three P’s

February 5, 2016Online Marketing NewsData, data-driven, Loyalty, marketing automation, mobile, mobile loyalty, mobile marketing, mobile-first, multichannel, Programmatic buying, real-time, Real-Time Analytics, ROI, StrategiesContent Team

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

02Feb/16

Five ways to boost your conversion rate without wasting ad budget

February 2, 2016Online Marketing NewsAnalytics, behavioral marketing, behavioral targeting, bid management, content marketing, Convergence Analytics, Conversion, Conversion & ROI, conversion funnel, Conversions, Customer journey, Data, Google AdWords, Google Analytics, optimization, sales funnel, search, search marketing, StrategyContent Team

Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

January 29, 2016Email Marketingbehavioral marketing, Branding, content marketing, customer service, Data, data-driven, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, Hashtag, Metrics, Strategy, subscribers, targeting, TwitterContent Team

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…

28Jan/16

Three digital dilemmas that are really opportunities

January 28, 2016Online Marketing NewsActionable Analysis, Amazon, Conversion, Conversions, Cross-channel, Customer journey, customer lifecycle, Data, ecommerce, engagement, Insights, Lyft, Marketing, micro moment, mobile, optimization, real-time, retail, Social Media, Strategies, UberContent Team

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas. Dilemmas are coupled with resolutions abound this time ofRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…