A checklist for mid-year marketing mania
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
Tag Archives: Data
Five ways sales can work with marketing for better results
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Filling in the data gaps: How content can be used as a tool for targeting audiences
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…
If it ‘doesn’t make any f**king sense,’ it’s ripe for disruption
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…
How to find the right ‘tradigital’ fit for your brand
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. For brands walking the line between traditional advertising and meeting the ever-growing demands ofRead More…
Study: Marketers are clueless on cross-channel measurement
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…
And the winners are…
ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page from our sister site Search EngineRead More…
Five brands mastering March Madness marketing
There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is asRead More…
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…