Tag Archives: b2b social media


Beyond Facebook: social media marketing opportunities in China and Japan

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms. Here’s a list of some of the lesser-known platforms exploding in popularity across the Asia Pacific region. China China’s Great Firewall means many western social media sites like […]


Eight creative ways B2B brands use Instagram

Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Instagram may be extremely popular among retail brands, but this doesn’t mean that it cannot be effective among B2B companies. In fact, it has been observed even the most “boring” brands can […]


Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]