Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMPRead More…
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…
At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…
Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago, Henry Ford made headlines with what seemed like an outrageous decisionRead More…
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travelRead More…