Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…
Why 2021 is the year of the account – ClickZ Author Jon Miller Date published February 23, 2021 Categories 30-second summary: The last year taught us we need to be prepared forRead More…
The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…
Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…
How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…
Four steps to ABM fueled targeting for B2B marketers – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…