Why the bricks and mortar retail store is not dead yet
The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…
Tag Archives: retail
Grocery retailers focus on innovation to drive customer experience – new report
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…
Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the riseRead More…
Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
Seventeen brands with stellar Snapchat Stories
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it. You should be on Snapchat. It’sRead More…
Three last minute tips to make your Mother’s Day marketing resonate
Mother’s Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it’s not too late for your messages to reach people. Mother’s Day isRead More…
Everything we learned about beacons and proximity marketing from #ClickZChat
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’d cast a widerRead More…
Eight examples of excellent ecommerce emails
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
If it ‘doesn’t make any f**king sense,’ it’s ripe for disruption
As we’ve seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Last year, Havas Media’s Tom Goodwin wrote in Tech Crunch thatRead More…