Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…