Tag Archives: APAC

01Jun/20

The shape of future data privacy regulation is immaterial

June 1, 2020Online Marketing NewsAnalyzing Customer Data, APAC, APPI, CDPs, Data, data privacy, Data-Driven Marketing, digital, Marketing, PDPC, Personal Data Protection Act, Personal Data Protection Bill, regulationsContent Team

The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scramblingRead More…

27Jan/20

Performance marketing is key to brand success

January 27, 2020Online Marketing NewsAPAC, Asia, digital, digital advertising, Digital Marketing, KPI, Marketing, performance marketing, ROI, ROI MarketingContent Team

30-second summary: Brands can achieve success through measuring every metric of their performance marketing campaigns, including clicks, conversion rates, bounces, and more, which offers a deeper understanding of consumers. Performance marketing isRead More…

14Jul/16

APAC to overtake North America as world’s biggest digital ad market

July 14, 2016Search Engine Optimization (SEO)Ad Spend, advertising, APAC, Asia, Baidu, China, display advertising, Facebook, Google, Media, Media Buying, Microsoft, paid media, Paid Search, search, Social Media, Sohu, Stats, YahooContent Team

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…

30Mar/16

How KLM uses China’s WeChat for customer service

March 30, 2016Online Marketing NewsAir New Zealand, APAC, Asia, Cathay Pacific, China, CRM, customer service, Emirates, Facebook, Facebook Messenger, Japan, Kakao, KLM, Line, Marketing, messenger, mobile apps, mobile loyalty, mobile marketing, Qantas, salesforce, Social, Social Commerce, social CRM, social customer service, South East Asia, Strategies, Taiwan, Thailand, Viber, WeChat, WhatsAppContent Team

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service. After implementing a tool thatRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

February 18, 2016Online Marketing NewsAPAC, Apple, apps, Asia, Branding, click and collect, CMO, Consumer insights, content marketing, conversion funnel, CRM, Customer journey, customer service, Decathlon, digital native, digital transformation, E-commerce, ecommerce, Facebook, Google, Innovation, Insights, Loyalty, multichannel, o2o, omnichannel, retail, Singapore, South East Asia, Sports & Entertainment, Strategies, Strategy, touchpoints, wearable tech, Website optimization, YouTubeContent Team

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media

February 12, 2016Social Media MarketingAPAC, apps, Asia, Australia, Branding, Cloud, content marketing, digital transformation, engagement, Facebook, Insights, Instagram, KOL, Marketing, measurement, multichannel, o2o, Oculus Rift, Periscope, Pinterest, ROI, SnapChat, Social, Social Media, touch points, Twitter, user-generated content (UGC), video, virtual reality, YouTubeContent Team

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement. The decision to allow photographyRead More…

12Feb/16

Spotlight on the National Gallery of Victoria: fusing art with social media