Tag Archives: video content

24Aug/20

Adapting to the new normal: Video content strategy after COVID-19

August 24, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, Marketing, Media, Strategies, Strategy, video, video content, video marketing, VideosContent Team

Adapting to the new normal: Video content strategy after COVID-19 – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

17Aug/16

10 publishers that get it right with Facebook videos and what we can learn

August 17, 2016Social Media MarketingFacebook, facebook video, Media, publishing, Social, Social Media, video, video contentContent Team

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According toRead More…

15Jul/16

How effective is 360 video really?

July 15, 2016Online Marketing News360 video, Analytics, call to action (CTA), Campaigns, Columbia Sportswear, content marketing, CTR, engagement, Google, Interaction Rate, interactive ads, Media, ROI Marketing, TrueView, Verifying Business Value, video, video content, viewability, YouTubeContent Team

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…