Tag Archives: LinkedIn


LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]


Meet the eight B2B brands excelling at LinkedIn

LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America’, 94% of B2B marketers use LinkedIn, which makes it their primary choice among social networks for their company. LinkedIn is […]


Eight social media skills for B2B brands to master

When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it should be using social media. But does every business use it correctly? Aimed at B2B brands on social media,  here are four things to do… […]


Three reasons why LinkedIn should be a staple of any China marketing strategy

LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about the strengths of using LinkedIn as a business development channel to reach the Chinese market, is key. From his experience, many foreign businesses still […]


10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” […]


How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better […]