Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…
Is your email campaign breaking your brand promise?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Is your email campaign breaking your brand promise?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Is context the new king?
‘Content is king’, the old saying goes. But is it time to start thinking more about context? In a world where banner advertisements are ignored and generic emails go straight to theRead More…
Is context the new king?
‘Content is king’, the old saying goes. But is it time to start thinking more about context? In a world where banner advertisements are ignored and generic emails go straight to theRead More…
How to clobber your competition using these three P’s
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…
The pros and cons of Facebook and YouTube video advertising
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
How to take your geo-fences to the next level
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…