While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…
After CTR, how do we measure ad effectiveness?
While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…
How was Snapchat’s first Super Bowl?
The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…
What is a data management platform and why do you need one?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Long and loud have come the cries for one-to-one relationships with visitors to websites and apps.Read More…
Three factors that determine Super Bowl success
Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…
Is your email campaign breaking your brand promise?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Is your email campaign breaking your brand promise?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Is context the new king?
‘Content is king’, the old saying goes. But is it time to start thinking more about context? In a world where banner advertisements are ignored and generic emails go straight to theRead More…
Is context the new king?
‘Content is king’, the old saying goes. But is it time to start thinking more about context? In a world where banner advertisements are ignored and generic emails go straight to theRead More…
How to clobber your competition using these three P’s
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. The world is radically changing. Rules are being rewritten every day as technologiesRead More…