This post was originally published on our sister site Search Engine Watch, but it’s helpful so we thought we’d share it here. Content marketing has been widely adopted but how are peopleRead More…
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend onRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…
Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…