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Tag Archives: content marketing

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

Powerball math, Facebook, and how to build a proper social support site

February 1, 2016Social Media MarketingCommunity Management, Consumer insights, content, content marketing, customer service, engagement, Facebook, lead generation, mobile, smartphone, Snopes, Social, social customer service, Social Media, Social Media Smarts, social web, WikipediaContent Team

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility. We’ve all done it; you seeRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

January 29, 2016Email Marketingbehavioral marketing, Branding, content marketing, customer service, Data, data-driven, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, Hashtag, Metrics, Strategy, subscribers, targeting, TwitterContent Team

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it