What should brands’ post-COVID Amazon strategy be? – ClickZ Author Hannah Abbasi Date published January 27, 2021 Categories 30-second summary: Amazon became something of a retail cornerstone during 2020, and many brandsRead More…
Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free,Read More…
We’ve all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies’ collaborative vibes. Innovative companies rely on its employees to collaborate to edgeRead More…
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…
We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
If you want to see a brand’s Snapchat Stories, you have to know exactly what its username is. It’s not always clear, so ClickZ has compiled this list for you. Seventeen brands withRead More…
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…