Tag Archives: Gen X

26Jun/19

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online

This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and […]

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of press in that time, the jury is still out on its long-term value. Will it deliver on all of its promises? Is it ultimately […]