Tag Archives: paid media

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

14Jul/16

APAC to overtake North America as world’s biggest digital ad market

July 14, 2016Search Engine Optimization (SEO)Ad Spend, advertising, APAC, Asia, Baidu, China, display advertising, Facebook, Google, Media, Media Buying, Microsoft, paid media, Paid Search, search, Social Media, Sohu, Stats, YahooContent Team

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…

22Feb/16

Social media in Indonesia: big numbers with plenty of room to grow

February 22, 2016Social Media Marketingadvertising, Asia, Connectivity, Consumer insights, eMarketer, Facebook, Indonesia, Insights, Instagram, Line, mobile, mobile-first, mobile-only, paid media, Social, Social Media, South East Asia, Twitter, User Experience (Ux), WhatsAppContent Team

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?