Tag Archives: Strategy & Leadership

18May/23

Marketing to the CFO

May 18, 2023Online Marketing NewsCFO, Collaboration, finance, leadership, Management, Marketing, Strategy & Leadership, Verifying Business ValueContent Team

Marketing to the CFO – ClickZ Author Tyrona Heath Date published May 18, 2023 Categories 30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being theRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

17Nov/21

Generation novel: How to market to the new post-pandemic customer

November 17, 2021Online Marketing NewsClickZ Experience, Customer insights, digital leaders, Digital Marketing, events, leadership, personalization, Strategies, Strategy, Strategy & Leadership, TrendsContent Team

Generation novel: How to market to the new post-pandemic customer – ClickZ Author Elizabeth Roscoe Date published November 17, 2021 Categories 30-second summary: Customer needs have changed as a result of theRead More…

04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

16Aug/21

Email marketing 2021-22: the glass is (at least) half full

August 16, 2021Email Marketingactionable insights, Apple, audience engagement, Content & Experience, Digital Marketing, Email Marketing, Email Marketing Optimization, email open rates, email optimization, influencer commentary, Insights, iOS 14, mobile, Strategy & LeadershipContent Team

Email marketing 2021-22: the glass is (at least) half full – ClickZ Author Bret Smith Date published August 16, 2021 Categories 30-second summary: Apple is pushing users to maximize the level ofRead More…

07May/21

Why helpful marketing should outlast the pandemic

May 7, 2021Email MarketingAdvanced Email Marketing, Content & Experience, COVID-19, Digital Marketing, Email Marketing, email marketing personalization, helpful marketing, human interaction, human-centric, influencer commentary, Strategy, Strategy & LeadershipContent Team

Why helpful marketing should outlast the pandemic – ClickZ Author Kath Pay Date published May 7, 2021 Categories 30-second summary: Due to the global pandemic, there’s a rise in helpful marketing EmailRead More…

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

01Feb/21

Digital channel performance: Evangelizing and communicating with the C-Suite

February 1, 2021Online Marketing NewsAI, Attribution, C-suite, content, digital, digital leaders, Digital Marketing, digital transformation, Email, Marketing, PPC, SEO, Social Media, Strategies, Strategy, Strategy & LeadershipContent Team

Digital channel performance: Evangelizing and communicating with the C-Suite – ClickZ Author Jim Yu Date published February 1, 2021 Categories 30-second summary: Consumers are experiencing a blurring of lines between working andRead More…

27Nov/20

Marketers play a critical role in unifying digital transformation goals

November 27, 2020Online Marketing NewsContent & Experience, Customer journey, cx, digital, Digital Marketing, digital transformation, Marketing, personalization, Strategies, Strategy, Strategy & LeadershipContent Team

Marketers play a critical role in unifying digital transformation goals – ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers needRead More…