Tag Archives: first party data

19Jul/21

Data integration: the key to omnichannel marketing

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

01Sep/20

Scaling ad revenue growth with first-party data expertise

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…