Tag Archives: first party data

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

19Jul/21

Data integration: the key to omnichannel marketing

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

01Sep/20

Scaling ad revenue growth with first-party data expertise

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…

25Aug/16

Programmatic advertising: what’s the difference between good and bad data?

Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…