How ‘Helpful Marketing’ can take your email strategy from brand-centric to customer-centric – ClickZ Author Kath Pay Date published November 3, 2022 Categories 30-second summary: Staying up to date with email meansRead More…
Marketing in a recession: benefits of affiliates and partnerships
Marketing in a recession: benefits of affiliates and partnerships – ClickZ In Partnership With Author David Nicholson Date published October 31, 2022 Categories Rising interest rates and inflation, dampened economic activity, andRead More…
CMOs and CIOs: The new growth accelerators
CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…
How Kaiser Permanente delivered personalization for the masses
How Kaiser Permanente delivered personalization for the masses – ClickZ Author Benjamin Broomfield Date published July 13, 2022 Categories Kaiser Permanente provide health care coverage, serving over 12.6 million members across nineRead More…
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…
How a 95-year-old publishing company mastered TikTok for 7X book sales
How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…
People, Partners, Technology: How Boots rebuilt for first party data
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
How US food franchise Bar Louie built its localized digital strategy
How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…
A framework for customer-centric content creation
A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…
Overcoming CX shortfalls across digital channels with and (without!) AI
Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…