A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
ClickZ Data and Data Privacy Round-up Analysis: June Edition – ClickZ Author Team ClickZ Date published July 12, 2023 Categories #1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedlyRead More…
iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
Cancel culture and what brands should be doing – ClickZ Author Ann Smarty Date published March 31, 2022 Categories 30-second summary: Social media platforms allow anyone to publicly call out people andRead More…
30-second summary Whilst it’s a step in the right direction, many consumers still don’t actually know what their rights are More needs to be done to tackle the widespread use of third-partyRead More…