Tag Archives: Advertising & Promotion

16Apr/24

How MetaBanners are Transforming Digital Advertising

April 16, 2024Online Marketing NewsAdvertising & Promotion, Conversion & ROI, Data-Driven Marketing, digital advertisingContent Team

How MetaBanners are Transforming Digital Advertising – ClickZ Author Priscilla Soedarpo Date published April 17, 2024 Categories Meta AI Marketing Ltd. has unveiled a groundbreaking innovation: MetaBanners. This platform, powered by theRead More…

08Apr/24

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data

April 8, 2024Online Marketing NewsActionable Analysis, Advertising & Promotion, Data-Driven Marketing, ROI MarketingContent Team

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data – ClickZ Author ClickZ News Staff Date published April 9, 2024 Categories Despite challenges from privacy regulations and risingRead More…

18Feb/24

Is Calling Out Rival Brands in Marketing Effective?

February 18, 2024Online Marketing NewsAdvertising & Promotion, Campaigns, StrategiesContent Team

Is Calling Out Rival Brands in Marketing Effective? – ClickZ Author Rachael King Date published February 19, 2024 Categories Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, atRead More…

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

06Apr/23

Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding

April 6, 2023Online Marketing Newsadvertising, Advertising & Promotion, Analyzing Customer Data, Audience, B2B, B2C, brand awareness, Brand experience, Case Study, change management, consumer behavior, content management solutions, content strategy, Data-Driven Marketing, digital leaders, Digital Marketing, Media, retail, Sports & Entertainment, StrategiesContent Team

Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…

09Feb/23

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

February 9, 2023Social Media Marketing322023, Advertising & Promotion, DTC, DTC marketing, ecommerce, marketing funnel, search marketing, Social Media, social media marketingContent Team

Exploring the rise of top-of-funnel advertising in ecommerce for 2023 Author Jamie Bolton ClickZ Advisory Board Member Date published February 23, 2023 Categories 30-second summary: TikTok is a growing alternative advertising channelRead More…

09Feb/23

What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?

February 9, 2023Online Marketing NewsAdvertising & Promotion, advertising spend, Conversion & ROI, marketing ROI, ROI MarketingContent Team

What is All-Weather Marketing and what are its benefits? Author Tyrona Heath Date published February 9, 2023 Categories 30-second summary: Think long term and don’t cut your advertising investment Prioritize old creativeRead More…

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…