Tag Archives: measurement

04Feb/16

The pros and cons of Facebook and YouTube video advertising

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.  With online videoRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat downRead More…

26Jan/16

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.  It’s interesting to come across prestigious brands with solid revenue streamsRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…