Tag Archives: Google

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

03Mar/16

ClickZ cases the candidates: the journey from search to site

March 3, 2016Search Engine Optimization (SEO)advertising, Bing, Branding, Email Marketing, Facebook, Google, mobile, Paid Search, search marketing, SEO, Twitter, User Experience (Ux), video, web, YahooContent Team

There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…

29Feb/16

Life without Google’s right rail: 12 strategic implications for marketers

February 29, 2016Search Engine Optimization (SEO)Google, More News, Paid Search, PPC, search, search marketing, SEO, SocialContent Team

Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial intent. Why the change? Nearly every changeRead More…

26Feb/16

Comedy Central CMO: shareable or die

February 26, 2016Social Media MarketingConference Coverage, content marketing, Google, search, SEO, shares, Social Media, video, video advertising, YouTubeContent Team

At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…

22Feb/16

Google removes right hand side ads for desktop searches

February 22, 2016Search Engine Optimization (SEO)ads, Google, Paid Search, PPC, search, SEO, SERPsContent Team

As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change began on 19 February, and now many searchRead More…

18Feb/16

The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew

February 18, 2016Online Marketing NewsAPAC, Apple, apps, Asia, Branding, click and collect, CMO, Consumer insights, content marketing, conversion funnel, CRM, Customer journey, customer service, Decathlon, digital native, digital transformation, E-commerce, ecommerce, Facebook, Google, Innovation, Insights, Loyalty, multichannel, o2o, omnichannel, retail, Singapore, South East Asia, Sports & Entertainment, Strategies, Strategy, touchpoints, wearable tech, Website optimization, YouTubeContent Team

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…

17Feb/16

Why buy buttons haven’t taken off…yet

February 17, 2016Social Media MarketingBuy button, content marketing, Facebook, Google, Pinterest, Social, Social Commerce, Social Media, TwitterContent Team

Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser

February 10, 2016Online Marketing News6, advertising, agency, American Airlines, Coca-Cola, Digital Campaigns, display advertising, Doritos, engagement, Google, Heinz, landing page, Macy's, McCann Worldgroup, NFL, Paid Search, real-time, SEO, Social Media, Strategies, SuperBowl, TV, TwitterContent Team

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…

10Feb/16

Big Game growth hacking: spotlight on Avocados From Mexico’s Ivonne Kinser