Tag Archives: CTR

23Oct/20

Tech Talk with Maropost: Cloud-based unified marketing automation platform

October 23, 2020Email MarketingCTR, CXO (customer experience optimization), digital transformation, Email Marketing, Email Marketing Optimization, Emerging Technology, marketing automation, marketing technology, Maropost, Martech, Tech TalksContent Team

Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

September 15, 2020Online Marketing NewsAnalytics, CPC, CTR, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI Marketing, Strategies, third-party cookiesContent Team

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

26Oct/17

Customer reviews: The not-so-secret SEO tactic

October 26, 2017Search Engine Optimization (SEO)algorithms, content, content marketing, CRO, CTR, customer reviews, Google, Keywords, local search, mobile, Moz, ranking factors, reviews, schema, search, search marketing, search rankings, SEO, SERP, SERPs, user-generated content (UGC)Content Team

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…

21Jul/16

How to use purchase intent for more effective keyword search

July 21, 2016Search Engine Optimization (SEO)conversion funnel, conversion rates, CTR, Customer journey, engagement, impressions, Keywords, landing page, long tail, map, Paid Search, PPC landing pages, search, search rankings, SEO, title tags, Tools & TechnologyContent Team

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…

15Jul/16

How effective is 360 video really?

July 15, 2016Online Marketing News360 video, Analytics, call to action (CTA), Campaigns, Columbia Sportswear, content marketing, CTR, engagement, Google, Interaction Rate, interactive ads, Media, ROI Marketing, TrueView, Verifying Business Value, video, video content, viewability, YouTubeContent Team

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…

30Jun/16

Nine SEO techniques that take less than 15 minutes

June 30, 2016Search Engine Optimization (SEO)content marketing, CTR, Google Search Console, meta description, Schema markup, search, search marketing, SEO, SEO techniques, site speedContent Team

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…

30Jun/16

Three ways to create insights from consumers’ click histories

June 30, 2016Online Marketing NewsActionable Analysis, Amazon, Analytics, Big data, click-through rates, clicks, CTR, customer loyalty, Data, Data-Driven Marketing, TargetContent Team

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…

23Mar/16

Three tips for becoming an experience-based brand

March 23, 2016Online Marketing NewsAdobe, Amazon, Analytics, CMO, Conference Coverage, cross channel measurement, CTR, Digital Disruption, Financial Services, Hulu, McDonald's, NBA, SnapChat, Strategies, SXSW, testing, TV, UK/Europe, virtual realityContent Team

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands. For his 25th birthday, the son of Adobe SystemsRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…

09Feb/16

After CTR, how do we measure ad effectiveness?

February 9, 2016Online Marketing Newsadblockers, click-through rates, CTR, IAB, Marketing, Media, ROI, ROI Marketing, time-based metrics, viewabilityContent Team

While the general quality of online advertising is on the up, if the take up rate for adblockers is anything to go by (there were 198m adblocker users at last count), we’reRead More…