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Category Archives: Online Marketing News

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

06Apr/22

The best website layouts for emerging start-ups

April 6, 2022Online Marketing NewsAdvertising & Promotion, chatbots, customer experience, Customer insights, Customer journey, Digital Marketing, digital transformation, ecommerce, Fintech, small business, start-up, Strategies, Website, website builder platform, Website optimizationContent Team

The best website layouts for emerging start-ups – ClickZ Author Daniel Tannenbaum | Sponsored Date published April 6, 2022 Categories The United States has the largest concentration of start-ups anywhere in theRead More…

30Mar/22

Building marketing success from the post-pandemic data black hole

March 30, 2022Online Marketing NewsAnalytics, Data, data insightsContent Team

Building marketing success from the post-pandemic data black hole – ClickZ Author Dan Arden Date published March 30, 2022 Categories As marketers, we’ve grown reliant on data – of all shapes andRead More…

08Feb/22

Do I have your attention? Creating ‘ignite moments’ with Brian Solis

February 8, 2022Online Marketing NewsContent & Experience, customer experience, Customer insights, Customer journey, digital leaders, StrategiesContent Team

Do I have your attention? Creating ‘ignite moments’ with Brian Solis – ClickZ Author Elizabeth Roscoe Date published February 8, 2022 Categories A view. A glance. A pause. That flash of timeRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…