There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies?It goes beyond having leadership that understandsRead More…
It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuringRead More…
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing byRead More…
The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of localRead More…
Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…
No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course,Read More…
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…
Influencer marketing has risen to become a key component of a brands marketing strategy.The rise of social media has brought a new type of digital stars who became popular through their growing numberRead More…
Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016’s figures.To put that in context (ifRead More…