Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…
How marketers can manage risk and save projects during the pandemic and beyond – ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketersRead More…
3 ways technology can boost CX while keeping costs under control – even during challenging times – ClickZ Author Umesh Sachdev Date published May 5, 2020 Categories 30-second summary: With an industryRead More…
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…