How analytics helps acquire more customers with less advertising – ClickZ Author Akin Arikan Date published January 6, 2023 Categories 30-second summary: This article provides specific data-driven tips for solving the paradoxRead More…
Five ways advanced email testing can help you send better email – ClickZ Author Kath Pay Date published December 8, 2022 Categories 30-second summary: Testing helps you understand what motivates your customersRead More…
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off.Think of it like aRead More…
At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the question ‘what is holding conversion optimisation back’Read More…
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…