Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear and discovered it depends on what is being measured. Google and Columbia Sportswear developed two differentRead More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have toRead More…
Last year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobile over the past few years has meant that retailers nowRead More…
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…
Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…
What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll follow up the advice onRead More…
When it comes to social media, B2B brands aren’t always as sophisticated as their B2C brethren. But with these eight tips, they can be. In 2016, pretty much every business knows that it shouldRead More…
Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to emerge. With the removal of right hand sideRead More…
Mary Meeker’s annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Facebook. It’s obvious that Snapchat is killing itRead More…