Tag Archives: Email

05Feb/16

Is your email campaign breaking your brand promise?

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…

05Feb/16

Is your email campaign breaking your brand promise?

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.    Brands are constantly looking for ways toRead More…

26Jan/16

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.  It’s interesting to come across prestigious brands with solid revenue streamsRead More…

25Jan/16

Four ideas to inspire your next email marketing test

Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…