Tag Archives: Email

28Mar/16

A cleaned up email strategy can only get you so far

March 28, 2016Email MarketingAdvanced Email Marketing, Email, Email Marketing, Email Marketing Best Practices, More NewsContent Team

In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…

23Mar/16

What’s next for programmatic? Six big trends to watch

March 23, 2016Email MarketingAdvanced Email Marketing, display advertising, Email, More News, programmatic, Tools & TechnologyContent Team

Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process of media buying, marketingRead More…

15Mar/16

Email marketing append: a primer

March 15, 2016Email MarketingAdvanced Email Marketing, Email, Email Marketing, More NewsContent Team

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primerRead More…

14Mar/16

Email marketing in 2020: plenty of waves of disruption

March 14, 2016Email MarketingEmail, Email Marketing, Email Marketing Best Practices, More NewsContent Team

While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…

03Mar/16

The four main points on the path to consumer-first marketing

March 3, 2016Email MarketingAdvanced Email Marketing, Email, Email Marketing Best Practices, More NewsContent Team

Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all want to feel like we’re interacting with individualsRead More…

18Feb/16

Parry Malm on email automation and (lack of) ESP innovation

February 18, 2016Email MarketingEmail, email automation, Email Marketing, Email Marketing Best Practices, marketing automation, More NewsContent Team

Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…

17Feb/16

Three tactics for building a better email marketing program for your B2B company

February 17, 2016Email MarketingB2B, Email, Email Marketing, email strategy, More NewsContent Team

Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, email marketing is sort of like the holy grail. WhenRead More…

11Feb/16

ClickZ cases the candidates: Email marketing

February 11, 2016Email MarketingBarack Obama, Digital Campaigns, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, multichannel, personalization, Politics, Social MediaContent Team

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…