Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…