Eight examples of excellent ecommerce emails
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
Tag Archives: Email Marketing
Why not having DMARC can still hurt your deliverability
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…
How to use emojis in email subject lines without being a spammer
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
Study: 73% of ‘millennials’ prefer to contact brands via email
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…
A cleaned up email strategy can only get you so far
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customerRead More…
Email marketing append: a primer
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primerRead More…
Email marketing in 2020: plenty of waves of disruption
While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…
ClickZ cases the candidates: the journey from search to site
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
How marketers can avoid poor customer service within the email industry
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to doRead More…
How to use data from ad tech and martech for display ads
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…