Tag Archives: behavioral marketing

29Nov/23

The Importance of Multi-Touch Attribution in eCommerce Marketing

November 29, 2023Online Marketing NewsAnalytics, Attribution Modeling, behavioral marketing, data-driven, digital, E-commerce, Marketing, multi-touch attribution, optimization, Strategies, StrategyContent Team

The Importance of Multi-Touch Attribution in eCommerce Marketing – ClickZ Author Fospha Date published November 29, 2023 Categories In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as wellRead More…

27Nov/23

The Power of Snapchat’s 7/0 Optimisation Window

November 27, 2023Online Marketing NewsAnalytics, behavioral marketing, content marketing, data-driven, digital, E-commerce, Marketing, Media, mobile, More News, optimization, SnapChat, Snapchat marketing, Social Media, Strategies, StrategyContent Team

The Power of Snapchat’s 7/0 Optimisation Window – ClickZ Author Trisa Triandesa Date published November 27, 2023 Categories In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefiningRead More…

15Nov/23

GA4: The Game-Changer in Ecommerce Analytics

November 15, 2023Online Marketing NewsAnalytics, behavioral marketing, data-driven, E-commerce, Google, Marketing, More News, Strategies, Strategy, TechnologyContent Team

GA4: The Game-Changer in Ecommerce Analytics – ClickZ Author Trisa Triandesa Date published November 15, 2023 Categories Google Analytics has long been the cornerstone of website analytics, and the introduction of GoogleRead More…

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

June 15, 2016Online Marketing NewsActionable Analysis, advertising, behavioral marketing, content marketing, data-driven, Data-Driven Marketing, E-commerce, ecommerce, Insights, Marketing, marketing automation, mobile, retail, Social MediaContent Team

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…

03Feb/16

How to take your geo-fences to the next level

February 3, 2016Online Marketing Newsautomation, behavioral marketing, behavioral targeting, bid management, Consumer insights, Conversion, Conversions, Cross-channel, Data, data-driven, Data-Driven Marketing, Digital Campaigns, engagement, geo-fencing, Geo-targeting, Insights, Local, localization, Marketing, marketing automation, mobile, mobile marketing, optimization, real-time, ROI, Social Media, Strategies, targetingContent Team

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?There’s no question that geo-fencing presents some amazingRead More…

03Feb/16

How you can use social to reach consumers at micro moments

February 3, 2016Social Media Marketingbehavioral marketing, behavioral targeting, content marketing, Conversion, Conversions, Cross-channel, ecommerce, engagement, Facebook, FAQ, Google, Home Depot, Instagram, Marketing, micro moment, mobile, mobile apps, mobile commerce, personalization, Pinterest, retail, search, smartphone, smartphones, snackable video, Social, Social Commerce, Social Media, Social Media Smarts, Strategies, Strategy, Twitter, video, video advertisingContent Team

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Scrolling through Facebook while waiting in line at the grocery store. Looking up anRead More…

02Feb/16

Five ways to boost your conversion rate without wasting ad budget

February 2, 2016Online Marketing NewsAnalytics, behavioral marketing, behavioral targeting, bid management, content marketing, Convergence Analytics, Conversion, Conversion & ROI, conversion funnel, Conversions, Customer journey, Data, Google AdWords, Google Analytics, optimization, sales funnel, search, search marketing, StrategyContent Team

Improve the conversion rate of your ads and maximize profits without draining your entire budget. Most businesses are constantly searching for cheap or even free ways to upgrade their advertisement schemes in aRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

January 29, 2016Email Marketingbehavioral marketing, Branding, content marketing, customer service, Data, data-driven, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, Hashtag, Metrics, Strategy, subscribers, targeting, TwitterContent Team

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…

11Jan/16

How brands can benefit from consumers’ drive for self-improvement

January 11, 2016Search Engine Optimization (SEO)behavioral marketing, behavioral targeting, Data, data-driven, Digital Campaigns, Google, keyword, Keywords, Marketing, Paid Search, search, search marketing, Strategies, targetingContent Team

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively? Now that it’s January, here we go again withRead More…