It’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion industry is getting ready for another big event,Read More…
ClickZ cases the candidates: branding
Last week, we focused on the presidential hopefuls’ emails. In part two of this series, we reached out to some branding experts to talk logos and slogans. Because logos are the face of a brand, havingRead More…
Parry Malm on email automation and (lack of) ESP innovation
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…
The face of omnichannel in APAC: Spotlight on Decathlon’s Clarence Chew
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it. What is a true omnichannel customer experience?Read More…
Twitter 101: ClickZ attends Flight School
Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimedRead More…
Why buy buttons haven’t taken off…yet
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…
Three tactics for building a better email marketing program for your B2B company
Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, email marketing is sort of like the holy grail. WhenRead More…
What can digital marketers learn from start-ups?
Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one mightRead More…
The importance of being yourself on social media
Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. IRead More…
The importance of being yourself on social media
Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. IRead More…