Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
How many channels do brands need for a multichannel strategy?
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. The channels, the number of channels and which channels to use, will all differ depending onRead More…
Google closes its financial comparison service Google Compare
Google is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will haveRead More…
Snapchat for business: everything you need to know
It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by teenagers for private video messages. Gone areRead More…
How to measure your customer service via email and social media
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…
Google removes right hand side ads for desktop searches
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change began on 19 February, and now many searchRead More…
Social media in Indonesia: big numbers with plenty of room to grow
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…
Media Planning – ClickZ 1969-12-31 16:00:00
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Tweets of the Week: Holidays for lovers, presidents, winos
Tweets of the Week returns right in time for several important holidays: Valentine’s Day, Presidents Day and National Drink Wine Day. Our “of the week” rotation couldn’t have come back to Tweets at aRead More…
How fashion brands use social media for London Fashion Week
It’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion industry is getting ready for another big event,Read More…