At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the question ‘what is holding conversion optimisation back’Read More…
Life without Google’s right rail: 12 strategic implications for marketers
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial intent. Why the change? Nearly every changeRead More…
Why accessibility is so important in digital marketing
If you work in digital marketing or have any kind of business that markets itself online, you’ve probably thought about all sorts of ways to increase your business’s reach and broaden itsRead More…
Comedy Central CMO: shareable or die
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…
How marketers can avoid poor customer service within the email industry
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to doRead More…
Can social media predict the Oscar winners?
“OSCARS statuettes” by Prayitno is licensed under CC BY 2.0 As we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinionsRead More…
Why modern copywriters must be fluent In analytics
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. Being able to produce quality copyRead More…
How candy brand Trolli competes with influencer content on Instagram
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers plannedRead More…
How to use data from ad tech and martech for display ads
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
ClickZ cases the candidates: Social
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…