Tag Archives: Media Planning

04Feb/16

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success.  Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

04Feb/16

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success.  Between Facebook video, visual tweets, messaging apps, data visualization, and live-streaming video, consumers see visual content virtually everywhere theyRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers.  The year was 2000. I – like the rest of America – sat downRead More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising?  Since the dawn of online advertising (somewhere around 1993),Read More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…