The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
Cross-channel marketing offers ample opportunities for digital marketers, though it comes with a set of unique challenges as it calls for a major rethink in online strategies. ClickZ spoke to Nitin Rabadia,Read More…
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, social media and search. This process of media buying, marketingRead More…
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company’s digital efforts. The Super Bowl is the biggest eventRead More…