Tag Archives: Facebook

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…

08Jul/19

Measurement & attribution microclass: Free course with Facebook and Fospha

July 8, 2019Online Marketing NewsAttribution, Digital Marketing, Facebook, fospha, marketing analytics, measurement, measurement and attribution, microclass, multi-touch attribution, online course, StrategiesContent Team

To help marketers better navigate the world of measurement and attribution, we’ve partnered with Facebook and Fospha to design a free online course. Marketers need to know which of their marketing effortsRead More…

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

February 14, 2019Online Marketing NewsAmazon, Boomers, Coca-Cola, Facebook, Gen X, Gen Z, influencer marketing, Instagram, microinfluencers, millennials, nanoinfluencers, social media marketing, Strategies, TwitterContent Team

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…

07Dec/17

How can I tell if my social media strategy is generating results?

December 7, 2017Social Media Marketingconversion rates, engagement, Facebook, Mary Meeker, ROI, Social Media, social media analytics, social media marketing, social ROIContent Team

It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuringRead More…

25Oct/17

Seeing the trees for the forest with paid social

October 25, 2017Social Media MarketingAnalytics, content marketing, CPG, Data, Facebook, Facebook ads, measurement, paid social, Pinterest, SnapChat, Social & Community, social analytics, Social Media, TwitterContent Team

If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…

04Sep/17

A guide to five Facebook ad types that will reach your marketing objectives

September 4, 2017Online Marketing Newsdisplay advertising, Facebook, Facebook ads, Facebook advertising, Facebook strategy, Social Media, Strategies, video advertisingContent Team

There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective.Facebook recently announced that it is planning to withdraw the abilityRead More…